Adam Donovan: The man. The myth. The legend. In 2017 he became the president of Rim Guard. Ever since he has been determined to change the world one gallon of Beet Juice Tire Ballast at a time. Since 2017 Rim Guard has seen many changes including additional tankers, an expanded staff, updated technology and branding, and an excess of jokes from The Office...

Without sugar beets, Beet Juice Tire Ballast could not exist! Our proprietary mixture begins with a byproduct of the sugar beet manufacturing process. It isn’t the beet juice you get at the store, and it isn’t made from the beets you might eat at home.